Business Analyst
Aleph , Estonia

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Jan 23, 2022
Last Date
Apr 23, 2022
Location(s)

Job Description

Aleph is the largest global partner of leading digital platforms, including Facebook, Twitter, LinkedIn, Snapchat, Spotify and 15 others, exclusively representing them across 50+ markets in Latin America, Europe and APAC. Our portfolio includes IMS- Internet media services with focus in Latin America, Httpool with focus in Europe and Asia, Social Snack, a social content, and creative development agency, and Wise.Blue, largest performance tech-API platform for Twitter.
At Httpool we look for the kind of people that contribute to a successful workplace for everyone. We like our people to be self-starting, innovative, ambitious, accountable, reliable and social. The ideal candidate is highly professional as well as able to prioritize work, possess excellent communication skills, and numerate.
Responsibilities
  • To create and maintain an ongoing data and KPIs monitoring system
  • Reporting on key metrics, analyzing and interpreting trends on available analytics data
  • Configure tracking tools for each brand to find in-depth insights on customer journeys, funnel analysis, multi-channel attribution, etc.
  • Provide data-based actionable insights for the digital marketing team to optimize campaign strategies accordingly
  • Participate in digital marketing campaign performance analysis activities to ensure required reporting and dashboard requirements
  • Explore and examine data from multiple disparate sources (including creative assets)
  • Analyze data to spot trends and find correlations between different types of data
  • Prepare and distribute campaign performance reports for further analysis
  • Maintain multi-touch attribution and lead scoring initiatives.
  • Supporting the Client Partnershipamp;Support department as a process expert
  • Resolving roadblocks to maximize team impact
  • Reviewing and performing root cause analysis of data errors and providing short-term and long-term solutions for issues
  • Providing direct client support, anticipating client’s needs and exceeding expectations related to the services being provided
  • Move the organization towards predictive and prescriptive analytics
  • Translate data into decisions, meaningful interactions, and impactfulbusinessoutcomes to drive our development and customer experience strategies
Skills required:
  • University degree in Mathematics/Statistics/Economics/IT or equivalent experience
  • Strong analytical, problem-solving, andbusinessjudgmental skills are essential
  • Excellent analytical capabilities including the ability to research
  • Advanced working knowledge of Excel
  • Experience within the digital marketing sector is required
  • Knowledge of Web analytics
  • Experience with Data Studio, Power BI, Tableau, or any similar platforms
  • Knowledge of AdTech and/or Big Data technologies is considered as an advantage
  • Passionate about complex data structures
  • Comfortable working in English as the primary language; knowledge of Russian is an advantage
#HTTPOOL

Job Specification

Aleph

Information Technology and Services - Sofia, Bulgaria