Digital Campaign Manager
Drops, Estonia

Hello there!

Do you have a soft spot for profitable companies with a meaningful, globally used and loved product? Would you like to work within a compact, super-capable team in a refreshing amp; remote work environment? Would you like to work on an application that is changing the way we learn and communicate? You might just be the perfect fit for our new Digital Campaign Manager here at Drops!

About us:

Our goal at Drops is to ensure effective language learning through a delightful, seamless, gamified experience. We strive to be the #1 app for vocabulary learning and we're very much on the way there! Our app has been live on the App Store for over 4 years, covering 45 languages, serving 30 million users across the globe and has been featured on both the App Store (App of the Day) and Play Store (App of the Year in 2018). Drops has been featured by TechCrunch, FastCo, Forbes, CNN, Bloomberg, VentureBeat and many more. In short, we're a tiny but very powerful team spread mostly across Europe, achieving great things the remote way! The founder is involved in every day implementation, strategy and support, working with the team on innovative ideas to shift the needle in the language learning space. Recently acquired by Kahoot! In 2020, Drops’ network and resources and success is on a hyper growth path forward! Check us out and see what you think: http://drops.app.link/

• You’ll be responsible for managing campaign launches, promotions and product release announcements with our users. This includes the digital marketing and user communications across email, IAM, Push amp; if necessary, website.
• You’ll be working with Jira to align team members across campaign tasks. You’ll be responsible for connecting all the dots across marketing, design, content, product and development teams for any campaign, release or promotion.
• You’ll be responsible for drafting the campaign communications to be optimised for all the different channels.
• Once the messaging has been approved, you’ll work with our awesome team of translators to get the messages translated.
• You’ll also work closely with our design expert to ensure we have all the illustrations or graphics needed for the relevant marketing materials.
• You’ll also be setting campaign parameters that we’ll want to test against the KPIs
• You’ll keep a watchful eye on the performance of the campaigns
• You’ll also be coordinating with team members and Kahoot! (our parent company) to ensure that campaigns are seamlessly executed.
• Whenever a landing page is necessary for a new campaign, you’ll be the one creating it
• You’ll make sure that all areas of comms have the right messaging, and materials for a launch

Requirements

• 3+ years experience in digital marketing with special emphasis on CRM management
• Expertise with CRM tools and email marketing (Leanplum experience is a bonus)
• Demonstrated desire to build digital products that customers will love
• Self organised and excellent communicator
• Experience with metrics focused approach to measuring success
• Comfortable working alone and autonomously in remote environment
• Experience working with engineering and technical leadership to work through and issues or bugs that need fixing in the CRM platform
• Hands-on can-do approach combined with strategic wiring
• Bonus points for experience in: Education, B2B, product marketing, UX/UI, user testing language learning or gamification
• Fluency in English is a must
• A good understanding of SEO is a bonus
• Good copywriting skills are definitely welcome but not a must as long as you’re a world-class CRM whiz

Benefits

• All the perks of remote working
• An awesomely compact 24 person team
• Yearly educational allowance
• Fitness allowance
• High-end Apple hardware and ergonomic accessories
• 36 days of holiday per year
• Quarterly team gathering somewhere in the world (Amsterdam, Iceland, Lisbon and Budapest were previous locations) - Once we can move freely of course

Job Rewards and Benefits