Growth Marketing Manager
e-Residency, Estonia

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
May 16, 2021
Last Date
Jun 16, 2021
Location(s)

Job Description

E-Residency is an initiative of the Government of Estonia with ambitious plans and a startup attitude. Our team of roughly 20 people helps entrepreneurs from all over the world start and run borderless businesses. In collaboration with public and private sector stakeholders in Estonia and beyond, we are responsible for implementing e-Residency in a customer-centric manner but always with the nation of Estonia and its citizens as the ultimate beneficiaries.



As a Growth Marketing Manager at e-Residency, you will be managing key marketing channels, including SEO and PPC/SEM, with the end goal of increasing the number of e-Residency applications among key persona groups in key geographic markets.

You will be successful in this role if you are ready to roll up your sleeves and work to understand which channels lead to the best overall results using a data-driven approach.

Day-to-day, you will be:

  • Using tools like SEMrush, Google Search Console, and Yost to understand which keywords and search queries drive quality traffic to the e-Residency website.
  • Working with your marketing team colleagues and external content writers to develop a content strategy and execution plan.
  • Collaborating with an external marketing agency to develop PPC (Facebook, LinkedIn, Twitter, etc.) and SEM (Google AdWords) campaigns to drive e-Residency application growth.
  • Measuring results across multiple channels and touchpoints, while constantly adjusting your work through careful attention to CAC and other KPIs.
  • Building dashboards and working with your business intelligence colleagues to report on your results both internally and to external stakeholders.

Requirements

You are the perfect match for the role if you:

  • Have worked 2-4 years in a high growth company or organization.
  • Understand how to leverage SEO to grow organic web traffic.
  • Have direct experience with SEM and PPC campaigns, with an eagerness to learn more.
  • Have some experience with WordPress and other web development tools.
  • Are comfortable working in a public sector role where clear attribution can be a challenge, and multi touch marketing is the name of the game.
  • Are a passionate advocate for Estonia and our community of e-residents around the world.
  • Understand the challenges faced by location-independent entrepreneurs.
  • Have full business proficiency in English. Estonian language skills are a big plus, and any additional languages would be seen as a bonus.

Benefits

This position is located in Estonia. The e-Residency team is currently working remotely during the pandemic, but we expect that most of our staff will adopt a hybrid Tallinn-located office/remote schedule in the near future.

Motivational package includes extra vacation week from 2nd year, sports and health compensation, top notch IT coverage, phone compensation etc. Training and development possibilities are a standard.


Candidates chosen in the first round will be expected to complete a homework assignment. Applications will be reviewed on a rolling basis, so please do not hesitate to apply.

Job Specification

Job Rewards and Benefits

e-Residency

Information Technology and Services - Tallinn, Estonia
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